Fashion Weeks Waht Is Good for Costomer

Stance: The Future of Way Week

As the debate around Fashion Week continues we decided to ask the side by side generation of manufacture professionals for their thoughts on what future Fashion Weeks may look similar. Our network of student ambassadors rose to the challenge and told us their visions for alter.

Connor O'Brien

Currently, International Fashion Weeks are only concerned with commerce and consumerism. In the not likewise distant time to come, I believe the key purposes of Fashion Weeks are condign slowly irrelevant, they already have.

The basic reason for Mode Week is to sell article of clothing and generate press. Others would contend there are several other reasons that exist. To me, this screams a big problem. As we all know, the fashion industry is causing great destruction to the planet, in a multifariousness of ways. Our natural resources are being depleted at an alarming rate, workers effectually the globe are subjected to working conditions that are across imaginable weather condition and the atmosphere is existence polluted by the CO2 that we produce. Fashion is responsible for all of these problems.

These weeks proceeds monumental attention that attract an array of people from all beyond the globe from various job functions. In order to continue we must act responsibly. There is no amend place to open up a dialogue nearly how anybody can operate better. This applies to various functions across the supply chain from sourcing to production all the way to consumption and end of use. I hope that these weeks will get a place of give-and-take, that will share open source solutions for brands to operate more than sustainably. A place where education and self-improvement is instilled throughout. Fundamentally, we can celebrate incredible talent in a responsible way but information technology is imperative that we seek solutions now. We must make these weeks about agreement and recognising that if nosotros go on, fashion volition destroy the planet.

Sophie Grapentin

Fashion shows have become operation fine art spectacles in contempo years with venues ranging from the Wall of Mainland china to meticulously crafted fantasy worlds – just recall dorsum to the Chanel supermarket! Light engineering science, life music performance and lavish prepare-design are at present integral parts of all mode weeks. At times these performance aspects can become fifty-fifty more important than the fashion itself. French designer Jean-Paul Gaultier for example toured the world with his 'Fashion Freak Bear witness', office catwalk, part burlesque with singing and dancing numbers. London Mode calendar week is selling tickets to the full general public for some walks. It appears highly likely that this will become common practice for all shows. And every bit the audience changes from industry insiders to enthusiastic amateurs, the character of Fashion Week volition too.

Turning catwalks into a stage for public spectacle will mean that focus shifts away from the designer to the team of artisans making the evidence possible. On a theatre stage we wouldn't dream of ignoring the actors and technicians to only cheer for the director. It is long time overdue to practice the same in fashion. Lagerfeld had already celebrated Chanel's couture seamstresses on the catwalk in 2016. I tin can look forward to more appreciation of garment workers in the future.

A strict divide between Leap/Summertime and Autumn/Winter has long lost its appeal. With Resort and Pre-Fall the lines betwixt seasons take blurred already. Cheap flights and traveling as a new social media status symbol also mean that customers now need summer wearing apparel in winter and coats in summer. The fashion show of the hereafter will include smaller, more curated collections. This will not only mean that customers can choose without being overwhelmed just also ensures that designers tin can focus on creating fewer pieces they are excited nearly instead of having to design to 'fill in' gaps to make the 40-something outfit marker of a traditional way show.

With mindfulness and minimalism being concepts that accept gained considerable mainstream popularity in the past years, it seems likely that the way industry of the hereafter will accept a similar path. The Italian Vogue editor Franca Sozzani might take said that fashion is the closest mirror of the Zeitgeist but she forgot to mention that the industry simultaneously plays an important part in creating the societal and cultural environment of this zeitgeist. And in the current tohubohu of weekly micro-seasons in the high street and the fragmentation of mode weeks to all over the globe, the fashion earth is contributing to a climate of overwhelm and sensory overload. The victims of this system are frequently the weakest links in the creative chain: small designers, garment workers and ultimately the planet. Social media provides a platform for transparency thanks to 'fashion watchdogs' like Diet Prada who point out plagiarism and stand upward for the rights of indie designers. But as manner activist Sinead Burke rightfully said in a contempo talk, with the intense pressure level of creating such a large amount of original designs at the current charge per unit, incentives to re-create someone else's piece of work are enough. And while members of the industry seem to suffer almost, this über-provision of new garments as takes away from the consumer. Who tin really enjoy buying a wearing apparel when you non just have to select from an impossible amount of choices but too know that it will be out of manner before you even manage to vesture it?

Charlotte Gallagher

With sustainability slowly becoming the centre of every conversation – and rightly and then – style week takes the brunt of the criticism. The week showcases upcoming and incumbent designers in what could exist depicted every bit a considerable capitalistic setting, promoting overconsumption. Having said this, when thinking about the futurity of fashion, eradicating creative outlets similar Style Weeks seems slightly excessive. For many young designers Fashion Week is the offset opportunity to get their name known and brand understood to buyers and press.

There has to be a different respond to the futurity of LFW, specifically, than only putting a stop to a thirty-five yr old world phenomena. In a club that is constantly changing, it is important to maintain ties and lengthen parallels from the past, into the time to come. Fashion weeks should be altered to become more sustainable through moving the unabridged focus abroad from simply the catwalk. The British Way Council are already allocating more time for exclusive presentations at LFW. These presentations are an artistic showcase and push button boundaries from a more traditional setting.

Furthermore, with more environmentally-conscious designers on the rise LFW is an outlet to spread the importance of sourcing, producing and selling sustainably. In my eyes the principal issue coming from Fashion Week is the concentrated celebration of "new" collections and clothes. Within the media this is where the main frustrations lie, we demand to start giving onetime and second-mitt clothing the same hype.Ultimately, we should exist able to continue to enjoy past traditions like Way Week and if that means adaptation rather than eradication – this has to exist the future.

Patricia Monroe

Although it wasn't its original purpose, over the years Fashion Week has developed a social factor equally prominent as its creative one, information technology has evolved to something that could be described as a marketing functioning.

The corporatization of social movements popular in social media betwixt younger people, such as Pride and Feminism, has go more than and more mutual in Fashion. Only tin can these retailers say they support them when their work ethics say otherwise? Sustainability, inclusivity, and transparency are crucial in Fashion calendar week and Mode every bit a whole, we need to close the gap between the retailer and the consumer for it to be able to evolve to something greater.

Nayanika Bharadwaj

With approximately 10.5 years left to save the planet from a potential climate apocalypse, information technology is crucial as ever to evaluate just what the future of fashion should be and how the manufacture volition need a revolutionary transformation across the unabridged gargantuan system. The sometime commandments of super-fast growth, making and selling as much every bit possible, and transitory trends are fast being seen every bit grossly unsound, as consumers start to make shifts in where they buy and what they swallow. There is a steep rise of supposedly conscious brands while the big ones release long-term sustainability plans in an endeavor to testify that they 'sympathise' and 'care'.

Every bit the glossy greenwashing alarm sounds off in my brain, information technology does prompt several questions to come to mind, of whether and how we tin can ensure the deep cracks in the setup are non but repaired (because mending is ever proficient), but that the system also be transformed into something living, lasting and holistically sustainable. Can fashion ever transition to a completely circular economy? Will rental, second-hand and swapping overtake buying brand-new? Will lab-grown materials finally become commercial? Will consumers e'er finally make the bandy to truly boring and mindful? Can fashion always brand sense of its complex supply chain systems and ensure more-than-basic rights to every homo involved? Will world governments start to take the industry and its impacts seriously? And, most importantly, can Way be Bully Again?

Evelina Danielsson Valladares

Style week is an event to celebrate the art of fashion; the artistic processes that is showcased in a collection of garments. The wearing apparel displayed shows a story and a vision most the future. The effect is 1 style of consuming fashion, which is beautiful and brings joy. A negative opinion about Fashion Calendar week has recently been discussed past promoting an end to Fashion Week, which has been brought upwards in the spirit of sustainability. Surely Fashion Week is some other medium for the industry to push a need for new clothes, which accelerates consumerism and in conclusion; brings damage to the planet and the people producing the clothes. But 1 of the underlaying issues in this discussion is that an equal sign between fashion and clothes is being made.

If nosotros separate fashion from clothes so Style Calendar week could be seen with a holistic approach, where we can eat mode for its visual and artistic aspects. Past then we could enjoy manner as it doesn't conclude in over consuming wearing apparel, which is the core problem when it comes to a sustainable and ethical fashion industry. For this to go a reality we must smooth low-cal on the problems of overconsumption and join forces towards the goal of making the manner industry sustainable. The time to come of Way Week can be long-lived as we celebrate way with a new approach and with the set goal of sustainability. We should not put an end to the joy of manner; we should put an end to the processes which are direct harmful to our planet.